FAQs

• What is The Agency?
  The Agency is a unique campaigns course that gives students hands-on experience with a client. Undergraduates will be able to develop and implement a campaign for clients and evaluate its success in real time. Not only does this class give students professional material for their portfolios, it also creates a testimonial to relay to a future employer.
• How is this class different from other traditional campaign courses (PR 4465)?
  In a traditional campaigns class, you and your team will work to develop a public relations campaign for a specific client. At the end of the semester, you present the campaign plan to the client. In the agency class, you will spend a small part of the semester developing a campaign plan for your client, but a large part of the semester will be spent implementing the plan. You will coordinate all activities, collateral, deliverables and other components of the campaign to actually implement the plan and put it into action. This also gives you professional materials to add to your portfolio as you enter the workforce.
• What are the prerequisites for this class?
  You must complete Public Relations Writing (PR 3375) and Communication Research Methods (PR 3435). You must also have earned a minimum of 90 credit hours and be a declared Public Relations major.
• I have a strong interest in some areas such as graphic design and writing but not necessarily in other areas like research or client relations. Should I still apply?
  Of course! The selection process will be competitive, but we look for individuals that can bring specialized talents to the agency. A good agency includes “specialists” as well as “generalists,” and this agency is going to be more than just good.
• Is there a GPA requirement at the time of application?
  No. However, we anticipate a competitive selection process, so if your grades aren’t competitive, you should be able to show other areas (e.g., work-related experience, previous work samples) that demonstrate your ability to make a strong contribution to the team.
• When will The Agency meet?
  In the Fall, the agency will meet on Wednesdays from 12:30—3:15 PM.
• When can I submit an application?
  Submit your application NOW! Applications for the Fall semester are being accepted through Friday, March 3rd. 
• How do I submit an application?
  Visit The Agency Application page to access the application.
• What if I have other questions?
  Contact Dr. Tom Vizcarrondo at tvizcarr@kennesaw.edu. You can also follow The School of Communication & Media at Kennesaw State on Twitter @KSU_SOCM and Facebook @ksusocm for updates on application deadlines.